In Nigeria, 8 out of 10 startups fail within their first three years (SMEDAN, 2023). For many Nigerian entrepreneurs, the problem isn’t poor products but poor digital visibility. Businesses that stay unseen quickly lose relevance, and in today’s competitive SME market, invisibility equals death. This was the challenge Abuja Cake Delivery (ACD) faced in 2023….
Picture this: You’re sitting in a boardroom in Lagos, surrounded by executives from a Fortune 500 company. They’ve just burned through millions of dollars trying to crack the Nigerian market, and they’re staring at disappointing sales figures, wondering what went wrong. Nigeria isn’t just another market to conquer. With over 237 million people (2025) calling…
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