Beyond the Books: How Students Can Develop in a PR Direction While Studying

Nigerian students are masters of the hustle. For many, university life isn’t just about lectures and exams; it’s a constant balancing act between academic demands and the need to earn a living. This pressure often forces a tough choice: financial stability today or career goals tomorrow.

But what if you didn’t have to choose? What if you could turn that hustle into a strategic advantage, building a solid foundation in Public Relations (PR) while still in school? It’s not just about getting a job after graduation; it’s about building effective communication, strategic thinking, and impactful storytelling qualities that are highly sought after across every sector.

So, how can students in Nigeria, amidst lectures, assignments, and the vibrant energy of campus life, actively cultivate their PR skills? Here’s a practical guide:

1. Embrace Campus Opportunities as Real-World Practice

Your university or polytechnic is a preview of the larger world, brimming with chances to practice PR principles.

• Join Relevant Clubs and Societies: Volunteer to handle communications for student groups, drafting press releases for events, managing social media, and reaching out to campus media.
• Organize Events and Initiatives: Take the lead in planning and promoting activities from seminars to social gatherings. This involves identifying target audiences, crafting compelling messages, and managing reputation.
• Become a Student Journalist or Blogger: Contribute to campus newspapers or online blogs to hone your writing skills, identify newsworthy angles, and gain a firsthand understanding of media operations.
• Volunteer for University Events: Join the communications or media team for open days or career fairs to gain invaluable experience in managing public perception.

2. Leverage the Power of Digital Presence (Responsibly)

In Nigeria’s digitally savvy environment, your online presence is a powerful PR tool.

• Build a Professional Online Portfolio: Showcase your work on platforms like LinkedIn or a personal website. It’s a living resume that demonstrates your skills.
• Engage Thoughtfully on Social Media: Actively participate in discussions related to your field of study, sharing insightful content and engaging respectfully to build your personal brand.
• Start a Blog or Podcast: If you’re passionate about a subject, create your own content platform to practice storytelling, build an audience, and position yourself as a knowledgeable voice.

3. Seek Out Practical Learning Experiences

While academics provide theory, practical experience is crucial in PR.

• Look for Internships: Actively seek out opportunities in communications or PR departments to gain hands-on experience in media relations, content creation, and event management.
• Offer Pro Bono Services: Volunteer your developing PR skills to local non-profits or small businesses to build your portfolio while making a positive impact.
• Attend Industry Events and Workshops: Keep an eye out for PR seminars and conferences to learn from professionals and network with potential mentors.

4. Integrate PR Principles into Your Academic Work

You might be surprised at how PR principles can enhance your performance in various subjects.

• Presentation Skills: Think of every presentation as a mini PR campaign. Craft your message, understand your audience, and deliver it in a compelling way.
• Report Writing: Frame your findings in a clear, engaging way, highlighting the key takeaways and their significance.
• Group Projects: Apply your communication skills to effectively collaborate with team members and present your collective work persuasively.

5. Network Intentionally

Building connections is fundamental in PR.

• Connect with Lecturers and Professionals: Engage with your lecturers and seek out PR professionals on LinkedIn for advice and informational interviews.
• Attend Career Fairs: Use these events to network with recruiters and learn about potential career paths.
• Join Professional Organizations: Explore student chapters of PR professional bodies in Nigeria for valuable resources, networking, and mentorship.

The key is to see PR development not as an extra burden, but as an integrated part of your overall growth. The communication skills you gain will enhance your academic performance, while the practical experiences will make you a more competitive and well-rounded graduate.

By actively seeking opportunities, leveraging digital tools, and integrating PR principles into your life, you can build a strong foundation for a future where effective communication and strategic storytelling are paramount. Embrace the journey, be proactive, and watch your skills and your future prospects flourish.