Author: Somgolie

With new brands and businesses popping up everyday on social media, there becomes an increasing need to catch the audience’s attention.  This is where building a brand comes in. The way we all have our  personal identity makes us unique, this is how your brand identity sets you apart from every other business in the…

Storytelling is an art that is as old as time , serving as a powerful tool to engage, inspire, and connect with others. In the modern world of business, it has become an important element of communication for brands. Brands are able to create lasting connections with their audience by weaving narratives that resonate with…

In the competitive world of  business we have today, the major struggle  small and medium-sized enterprises (SMEs) face is getting their brand seen in order to compete with larger companies. One powerful yet most often underrated way they can do this is effective brand positioning. Brand positioning refers to the strategic process of establishing a…