Building a Sustainable Brand Identity; The How and Why

Building a Sustainable Brand Identity; The How and Why

With new brands and businesses popping up everyday on social media, there becomes an increasing need to catch the audience’s attention.  This is where building a brand comes in. The way we all have our  personal identity makes us unique, this is how your brand identity sets you apart from every other business in the…

The Importance Of Brand Positioning In Building An SME

The Importance Of Brand Positioning In Building An SME

In the competitive world of  business we have today, the major struggle  small and medium-sized enterprises (SMEs) face is getting their brand seen in order to compete with larger companies. One powerful yet most often underrated way they can do this is effective brand positioning. Brand positioning refers to the strategic process of establishing a…

Techniques and Tips for coming up with content ideas

Techniques and Tips for coming up with content ideas

Running out of content ideas is a common thing. Almost everyone has been in this situation at least twice and they’ll all tell you one thing “It sucks”.  In this article, we will explore effective techniques and tips to help you generate compelling content ideas that resonate with your target audience. • Understanding Your Audience…