Building a Sustainable Brand Identity; The How and Why

With new brands and businesses popping up everyday on social media, there becomes an increasing need to catch the audience’s attention. 

This is where building a brand comes in. The way we all have our  personal identity makes us unique, this is how your brand identity sets you apart from every other business in the same niche, industry or country.

The big Why?

Building a sustainable brand identity is very important for the success of your brand. Here are a couple reasons why you need it;

• It Increases brand awareness:

• It builds positive perception of your brand on your audience

• It encourages and increases customer loyalty

• It gives you an advantage over your competitors 

• It drives sales.

The How

It is important to note that building a sustainable brand requires a lot of time, patience and strategy. Below are a few steps you can take to move towards building a sustainable brand:

• Start from the bottom up

For any building to stand the test of time, it has to be fully rooted in a deep foundation. This also applies to your brand. It is important to put in the work in the beginning. This can be in building your team, customer service and content management .

• Understand what your brand is about

To build and sustain a successful brand, you need to define your brand. What is your brand about? Who are you creating content for? Who are your services targeted at? What are their pain points? The answers to these questions will make sure you stay consistent in providing great content and services. 

• Know your audience

Understanding your target audience is key to building a sustainable brand. Who your audience is, where they are from, what they like, where they shop will help your brand in generating audience-centric content and customer relationships.

• Provide Value

Customers, like every other human, love to feel valued and appreciated. For this reason, it is important to consistently provide value to your customers; in your content, your relationships, your services and your products. 

Conclusion

Building a brand identity is one of the most effective ways to grow a successful brand. Granted, it can be a lot of work but the good news is that after putting in the work and time, you definitely will begin to see the effects on you brand.