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Techniques and Tips for coming up with content ideas

Running out of content ideas is a common thing. Almost everyone has been in this situation at least twice and they’ll all tell you one thing “It sucks”. 

In this article, we will explore effective techniques and tips to help you generate compelling content ideas that resonate with your target audience.

• Understanding Your Audience

This sounds like an over-flogged tip but it is very important. Understanding your target audience is crucial when coming up with content ideas. Conduct thorough research to identify their interests, desires, demographics, pain points, and preferences. This knowledge will give you a large bank to draw content from. This way, you are sure that when creating content, you already have an audience who are interested in what you have to say. 

• Watch your competitors 

Another strategy is to learn from your competitors. Study the top brands in your industry and observe what works for them, add your twist and present to your audience. 

Note: The point of this strategy is to find general patterns that you can adapt to your brand , NOT copy. 

• Employ the use of research tools

Tools like buzzmo, answerthepublic, google trends are free tools that are made available for content creation. All you have to do is search for a keyword and the tool shows you the most shared content on that word. This way, you can draw quality content that people already want to see.

• Tap into Your Personal Experiences

Another way to generate content is through Your own experiences and expertise. Sharing your personal journey, challenges or lessons learned relating  to your industry or niche. This approach not only adds authenticity to your content but also humanizes your brand and allows  your audience to connect with your brand on a deeper level . 

• Follow Industry Trends and News

Staying updated with the latest industry trends and news is essential for generating relevant content ideas. Set up Google Alerts, subscribe to industry newsletters, and follow influential thought leaders in your field. This will help you understand the general ideas around emerging topics, news stories, or controversies that you can leverage to create insightful and engaging content. By being at the forefront of industry conversations, you can establish yourself as an authoritative source of information. 


A great deal of research, creativity, and awareness of your audience’s wants is needed to come up with compelling content. By employing techniques such as audience research, tapping into personal experiences, following industry trends, and leveraging research tools, you can consistently generate fresh and engaging content ideas. It is also important to never forget to prioritize quality, relevance, and value to ensure that your content resonates with your audience. 

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