In marketing today, Content is king and a very crucial part. With the constant need to capturethe audience’s attention and keep them engaged, repurposing content has emerged as a quiteworkable strategy. Repurposing simply means bringing back an already existing content andpresenting it in a different form or platform. In this article, we will be discussing…
With new brands and businesses popping up everyday on social media, there becomes an increasing need to catch the audience’s attention. This is where building a brand comes in. The way we all have our personal identity makes us unique, this is how your brand identity sets you apart from every other business in the…
Storytelling is an art that is as old as time , serving as a powerful tool to engage, inspire, and connect with others. In the modern world of business, it has become an important element of communication for brands. Brands are able to create lasting connections with their audience by weaving narratives that resonate with…
In the competitive world of business we have today, the major struggle small and medium-sized enterprises (SMEs) face is getting their brand seen in order to compete with larger companies. One powerful yet most often underrated way they can do this is effective brand positioning. Brand positioning refers to the strategic process of establishing a…
In today’s Digital World, It is imperative For brands to establish and retain lasting connections with their audiences in a unique and unforgettable way. One of the most powerful ways to do this is by leveraging the power of brand storytelling. This is the art of invoking a greater emotional connection between your brand and…
Running out of content ideas is a common thing. Almost everyone has been in this situation at least twice and they’ll all tell you one thing “It sucks”. In this article, we will explore effective techniques and tips to help you generate compelling content ideas that resonate with your target audience. • Understanding Your Audience…
With over 500 million tweets being sent out every day, 510,000 Facebook comments every hour and over 1,100 posts on Instagram every second, it makes you wonder how some brands are even making it to promote themselves on social media. But having a successful business on social media isn’t a fairy tale because lots of…
Things you should know before hiring/becoming a brand influencer. In the ever-evolving landscape of marketing,Lately, there has been a new addition that has been gaining a lot of popularity,And that is Influencer Marketing. By leveraging the credibility, reach, and authenticity of influential individuals in a particular niche or industry, businesses can effectively promote their brands…
From Lil Nas X devil shoes to Elon Musk’s Burnt hair perfume selling out so fast, you wonder if it was given for free, we have seen the power of branding in action day after day. However, for many small startups or companies with limited resources, creating a compelling brand identity can seem like an…
Overview At ADM, we acknowledge that running our business has an effect on society. In particular, we have a responsibility to our clients, our employees, and contractors as well as the broader community in which we operate. We are committed to taking responsibility for our actions and encouraging a positive contribution towards improving standards for…
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